If you meet someone for the first time and they make a good impression on you, you're more likely to see them in a positive light in the future. But if they make a bad impression, you're likely to continue seeing them in a negative light, regardless of whether or not they deserve it.
This phenomenon is called the association principle, which can cause multiple problems for people trying to make a good impression. For instance, imagine you're interviewed for a job at a non-profit organization. The interview goes well, but as you leave the building, you accidentally knock over a vase. The interviewer sees this happen and gets a negative impression of you. Even though the rest of the interview went well, that one mistake could cause the interviewer to remember you in a negative light and ultimately decide not to hire you.
First impressions are important because they influence how people think about you for years to come. Whether you’re meeting someone for the first time or showcasing your organization to the public, you want to put your best foot forward. That’s why branding is so important, especially for nonprofits and associations. Your branding represents who you are as an organization and how you’ll be remembered.
Your brand is more than a logo. It’s the sum of your values, mission, and goals. It should be reflected in everything you do, from how you answer the phone to how you design your website. Creating a solid and memorable brand is essential to attracting new members and supporters. Here are five tips to help you get started:
Define your mission and values.
Before building your brand, you need to define your mission and values as an organization. What are your goals? What do you stand for? Why do you exist? Answering these questions will help you develop a clear and concise elevator pitch, which you can use as the foundation for your branding efforts moving forward.
Create a unique value proposition.
Now that you know your target audience and what they want or need from your organization, it's time to start crafting your message. This begins with developing a unique value proposition (UVP), which is essentially a short statement that explains what makes your organization different from everyone else and why someone should support you over another organization working on similar issues.
Develop a brand strategy.
Once you know your target audience and what makes you unique, it’s time to start planning your strategy. What messages do you want to communicate? How will you reach your target audience? Your brand strategy will serve as a roadmap for every branding decision required.
Create a visual identity.
This is where most people think of branding, but it’s only a tiny part of the process. Your visual identity includes elements like your logo, color scheme, and typography. These elements should be consistent across all platforms, from your website to your social media accounts.
Consistency is key when it comes to branding. Whether creating new content or interacting with your audience, ensure that everything aligns with your brand strategy. Consistent messaging will help build trust and credibility with your target audience.
Developing a strong brand for your business can seem daunting at first, but if you take it step by step, it won't be as overwhelming as you think. By following these tips, you'll be on your way to creating a successful and memorable brand that will help your organization achieve great success. If you're looking to revamp or build your brand, don't hesitate to book a call with us. Our team of experts would be happy to help!