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Be a Brand for the Ages



Dear Mark T. King: At every turn I take, the world is constantly evolving. Social justice movements, emerging trends, and cultural shifts are reshaping society in front of our eyes. How can I ensure my brand stays relevant amidst all the changes?

- AN ASSOCIATION LEADER


Our expert columnist Mark T. King helps us understand when the status quo is disrupted, there are only two choices. Our associations can either continue as we have or look for opportunities to learn and grow with the rest of society.


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