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How to Create a PR Package That Will Make Your Nonprofit Stand Out



Are you looking for ways to stand out from the influx of noise this holiday season? If so, a well-crafted PR package might be just what you need to attract attention to your organization.


Many nonprofits are vying for the attention of the media. So then, how can you make your nonprofit stand out from the rest? By creating an irresistible PR package, that's how! By putting together a thoughtful pr package, you can impress potential donors and partners with your dedication to your cause.


So, what should you include in your package?


This blog post will outline some great suggestions for a pr package that’s effective and (most importantly) inexpensive to produce.


Here are 4 things your nonprofit can include in a pr package that will help you stand out:


1. A Compelling Pitch Letter

Your pitch letter is your opportunity to make a great first impression. Grab the attention of the journalists with a catchy headline and an interesting story angle. Be sure to clearly state why your story is newsworthy and why it would interest their readers, viewers, or listeners. Include all of your contact information and a link to your website so they can learn more about your organization. Finally, end with a call to action that tells them what you would like them to do (e.g., "Please give us a call if you would like more information").


2. A Press Release

Your press release should be included in your PR package as a way to give journalists all the essential details about your story in one easy-to-read document. Be sure to include a catchy headline, an attention-grabbing subhead, and quotes from key people involved in your story. In addition, be sure to include all relevant information, such as dates, times, locations, and any other important details. And don't forget to include a compelling photo or image that will help further articulate your story!


3. A Media Kit

Your media kit is an invaluable tool that will help journalists learn more about your nonprofit and what makes it special. Include basic information such as your mission statement, history, and your board members or staff list. In addition, be sure to include any recent news stories or press coverage, as well as any awards or recognitions you have received. Also, be sure to include high-quality photos that the media can use. Finally, end with your contact information, so journalists know how to get in touch with you.


4. Merchandise

Here are four pieces of merchandise that we think make a great nonprofit PR package:


  • Well-Designed T-Shirts. Donors and members love a t-shirt with a great design and feel. Plus, it's a great way to spread awareness of your cause.

  • Promotional Merchandise. For nonprofits, merchandise can be an excellent way to raise awareness of your organization's cause. They are practical items that individuals will use, and they offer a wide range of branding opportunities. Smaller promotional items, such as keychains or pens, are easily shared with others. Not to mention, these items are great conversation starters.

  • Laptop Stickers. Stickers are fun, affordable, and extremely popular among the younger generations. Additionally, they're one of the most accessible items to buy in bulk for a fair price. What's not to love?


By following these simple tips, you can create a PR package that will make your nonprofit stand out from the rest! Remember that first impressions are everything. So make sure your pitch letter is attention-grabbing and informative. Include a well-written press release, and add a media kit full of helpful information and images. If you do all of this, you're sure to capture more attention from prospective donors!