This month's blogs have opened our eyes to one of life’s great truths. Cooking and marketing both require strategic planning, preparation, and execution. That’s why when you step into the marketing kitchen, an audit should drive your selected recipe.
The information you gain from an audit provides the base for your recipe, but it doesn’t complete your dish. You can have all the right ingredients and awareness, but your final product won't be the same if you skip steps or omit components. Like a great meal, a great strategy is crafted with layers and different ingredients that enhance the final product.
Just as turkey without gravy is unthinkable, so is a marketing strategy without multilayered content.
For both, intentionality is key. Once you know the who, what, and why you are serving, it’s time to include the how. The best chefs and marketers utilize their knowledge to create a menu that will please. It’s how they determine which recipe they use, the type of content to create, and what channels they should live on.
Content produces the impact that the aesthetic and identifiable ingredients of dishes have at the dinner table. When it is done right, you will have people returning k for more and raving about your meal. But if you ignore the importance of crafting content or do so without intentionality, your strategy will fall flat as your audience passes by your table's options.
The field of marketing is continually evolving, and with it, the number of content platforms that exist is increasing. No matter if you are utilizing more digital marketing, traditional tools, or a mix of both, creating successful content requires time and energy. Every message you put out reflects who you are as a brand and impacts your relationship with your audience.
Similar to how a watched pot never boils, your marketing efforts will not reach their full potential if you are only focused on the big picture and aren’t intentional with each step and component of your strategy. Creating content just to have it is the same as throwing all the ingredients into a pot and hoping it tastes magically delicious. Both are ineffective, cost you time and money, and are likely to have less impact on your audience.
The knowledge you collected from your audit should drive the content you craft, so your strategy is enhanced rather than harmed.
Your content matters. It's the meat on the bones, a main dish if you would. Never skimp and never wing it. This ingredient is required to obtain satisfaction guaranteed.