Brand is something that is not always easily understood. Many mistake it for the visual aesthetics that provide an external identity for companies.
However, a brand is so much more, and when its architecture is developed and nurtured just right, it is the force that draws a fan base to any business.
To build a brand, you must know and understand how your story connects with your customers. Your ability to craft a brand story that rings loud and true to your audience makes all the difference.
Read this in-depth article on how Charlie Jones, a brand master, helps companies demystify their brand and uncover the stories they were born to tell.
It's a great read. We hope you enjoy!
We love to talk more. Look out for brand workshops from THuS Marketing or connect with us to discuss more!