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Be Who You Are; Own Your Brand Story


THuS Marketing _ Own Your Brand Story

As children, we learned through stories the importance of being ourselves. Characters like The Ugly Duckling and Winnie the Pooh showed us the beauty of owning who you are and the power of keeping others from defining you. Owning your individuality gives you courage and strength. It inspires you to reach new heights and give one hundred percent to your challenges. By being yourself, you can make deep, lasting relationships with those around you. It builds trust not only from the outside but also from within!


Fans of Pooh Bear can easily see that he is always unapologetically himself. Always indulging in his favorite treat or openly expressing his feelings, he never tries to be anyone other than who he is. And he encourages his friends to do the same. The residents of the Hundred Acre Wood come together with unique energies and perspectives: bouncy Tigger, grumpy Rabbit, and fearful Piglet. They teach us that we can be confident in our authenticity. We never need to change who we are to fit a particular narrative, and we certainly don’t need anyone else writing our story for us.


Owning a brand is no different. You have two options: develop your identity and communicate your story and mission to the world, or wait for someone else to do it for you. If you don’t make your voice heard, someone else will. And the result may not be what you envisioned for your team. Your organization could be perceived in a way that doesn't align with your values, mission, or goals. You may miss out on valuable partnerships or opportunities because others don't understand what you're all about.


Be sure to tell your story before someone else does. Don't wait. Speak up!

Communicating your brand story requires courage and strength. It means defining who you are, what you stand for, and how you want to be perceived. It starts with understanding your organization's purpose and values. Who is it that you serve? What is your mission? What sets you apart from similar organizations? Once you clearly understand these factors, you can develop a messaging strategy that shares with the world who you are.


But owning your brand identity requires more than just crafting a message and a mission statement. It's about creating an authentic representation of your organization that aligns with your values, culture, and goals. This means that everything you do, from communication with your members to the initiatives you take, should reflect your organization's values. When your actions are consistent with your messaging, you build trust with your members, partners, and stakeholders.


Actions speak louder than words. One customer service interaction could do more than a hundred newsletters to communicate your organization’s character. Ensure that those interactions communicate the message you want heard. Be honest, and strive for authenticity!


The characters in our favorite children's stories show us that owning your brand identity requires dedication, tenacity, and a willingness to be yourself. But the rewards are worth it. While you won’t be able to attract everyone, you will attract those most aligned with your identity and mission. You’ll attract those who will stay with you for the long haul. By developing and owning your brand identity, you can build trust, attract new members and partners, and achieve your organization's goals.


Do you need help identifying your brand story or building up the courage to tell the world who you are? Contact THuS for the support you need to achieve fearless authenticity!

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